Index is an independent cross platform intelligence system designed to measure cultural influence and momentum in real time. Before we build any further, we are speaking with a small number of operators across sponsorship, rights, media, talent and analytics.
Your answers shape what Index becomes. Five questions. Roughly fifteen minutes. No sales follow up unless you ask for one.
We are not asking whether you like Index. We are asking which category of product Index is naturally becoming. These are different businesses, with different buyers and different risks.
The point at which data becomes fragmented, instinct takes over, or a spreadsheet gets stitched together by hand.
The renewals, the talent calls, the partnership choices that still feel data poor when the cheque is large.
Methodology opacity, vendor bias, sample size, conflicts of interest. The deal breakers.
Engagement data is no longer a trusted signal. Synthetic activity makes it increasingly hard to know what is real. Index sits above the platforms and interprets what is actually happening.
Sponsorship valuation. Talent and creator evaluation. Media planning. Partnership selection. Audience intelligence. The conversations should tell us which one has the strongest natural pull.
Not a pitch. Not a demo. Not a request for budget. We are not sharing methodology, launch timelines or commercial terms at this stage. We are listening.
Work through these in order. Two answered properly is better than five answered superficially. The last question is the most important.
We use this to weight patterns across segments. Nothing is shared outside the YW research team.
Walk us through what actually happens. The tools, the people, the cycles, the manual stitching. Specifics beat abstractions.
Where do you end up going on instinct rather than evidence? Think about the last renewal, the last talent call, the last partnership decision.
What you pay for. What you replaced. What you would happily switch from if something better existed.
The first use case you reach for is the wedge. We are looking for specificity, not breadth.
This is the most important question. Methodology opacity, vendor bias, sample size, conflicts of interest, procurement red flags. Be blunt.
We will synthesise the patterns across operators and come back to you with what we are hearing, before anyone else sees it. No follow up unless you have asked for one.
Your response is held confidentially within the Valantai research environment on behalf of YW.